Blogging as an Internet Marketing Tool

Blogging for Internet MarketingBlogging is a concept that started in the late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice an opinion on a particular page. What started as a single-sentence commentary has evolved into pages of personal content on just about anything and everything. Moving forward, blogging has evolved into regularly updated content for your website, which the search engines love.

Why you should use Blogging as an Internet Marketing Tool:

1. Blogging is simple. It is the simplest way to get your information on the internet. It’s like having a virtual piece of paper that you write your ideas, experiences and new products on, and hope that your article comes out and entices your readers to follow your brand or buy your product. Google loves quality content and this where good old-fashioned blogging still works as a marketing tool.

2. Blogging is authentic. In this day and age where advertising saturates our lives, we question the credibility of promoters’ claims. However, in blogs, it can seem like real people sharing their real-life experiences, unscathed by paid advertising. Blog posts can be written from a personal point of view, allowing you to engage with your audience.

3. Blogging is free. You already have your website, it’s already hosted, so any additional and new content can only add to your overall site and will augment your current marketing. Any opportunity for additional advertising is a bonus, especially to a business that is just starting up.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it, and as a consequence, more readers will visit your site and link to your website.

5. Blogging builds your market. Unless you are a huge company the chances are, only a few people read your posts. Those few people let their friends and contacts know how interesting your posts are. They, then link to your site and thus spread the word. Plus you start getting backlinks to your site which helps towards SEO.

An easy way to get leads is to give readers of your site an opportunity to subscribe to your website. Just be responsible in using people’s e-mail address, as the last thing you want is to be known as a spammer.

Give your business a boost by using blogging (constant quality content) as an effective Internet marketing tool.

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